James hit us up with this gem. Hit up his site and show him some love! This is what he had to say about the concept behind the song: "Still, I would be remiss to have put in all that work and not having something to share with you -- this week, that comes in the form of "The Gray Area", produced by BK-based beatmaker, Golden Child. Definitely something different, this song was inspired by the movie Juno (and its quirky-ass soundtrack). I tried my best to capture the sarcastic humor that sometimes arises out of the male/female relationship. 'Boy, you ain't shit now and you never been.'"
DOWNLOAD:
J.A.M.E.S. WATTS - The Gray Area
In addition, he created this commercial to display the process behind creating the song:
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