TAG Heuer 360 Virtual Museum...

. Sep 28, 2008

Check out the TAG Heuer 360 Private museum in La Chaux-De-Fonds, Switzerland.The museum celebrates the 150 year history of the Swiss watchmaker and was opened on January 30th, 2008. Recently they opened a virtual museum, thus allowing people to enjoy the museum experience from the comfort of their home. Pretty dope!

Via Gizmag,

"The facility combines striking circular architecture with a world first 360-degree conical movie screen that uses a battery of 12 computers processing over 1 million images to bring visitors a unique presentation celebrating the 150 year history of the Swiss watchmaker.

Built at the TAG Heuer headquarters, the eco-friendly architecture of the museum allows external and natural light to filter throughout the building from the entrance to the roof via the elevator tubes and the office windows.

'The unique combination of chronology, themes and legends with sensorial technologies make this museum a new milestone in TAG Heuer innovative history as well as in ways of envisioning 21st century museums as projection into the future rather than nostalgic glimpses into the past', said Jean-Christophe Babin, TAG Heuer President & CEO."

Click here to visit the virtual museum