. Mar 11, 2008

Rappers and producers have increasingly transcended the realm of entertainment, extending their influence into fashion, real estate, and consumable goods. Notable examples include the rapper Nelly's energy drink "Pimp Juice" and most recently, Diddy's agreement to take on responsibility for Diageo's Ciroc vodka brand in the United States. Now, the concept of the hip hop entreprenuer has taken on new meaning with Lil Jon's introduction of "The Little Jonathan Winery". That's right, the guy who brought us hit after hit and branded his own energy drink, Crunk!!!, a few years back has expanded his reach even further and is now producing his own brand of wine. Lil' Jon is offering his own merlot, chardonnay and cabernet sauvignon in slick black bottles.The Little Jonathan Winery plans on beginning nationwide distribution in the next few months although distribution has already begun in California. For more information Click Here. YEAAAAAAAAH!