Nike Zoom Kobe III - "Genius Campaign"

. Mar 20, 2008

The marketing behind a basketball shoe has come to be predictable, but when I saw this commercial for Kobe Bryant's new shoe, the Nike Zoom III, it was pretty refreshing. It's nice to see a funny side of Bryant instead of that typical image the media creates of him being standoffish and too serious. Nike got Kobe Bryant ballin like Einstein, Da Vinci, Mozart, and Carver. Peep the wordplay with the accomplishments of these geniuses and Bryant's style of basketball. Unfortunately for KB24, I personally think the shoes aren't that nice, but I'm feelin the commerical and they are probably nice on the court...drop a line and tell me what you guys think.

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